The project
Design standard and “special edition” packaging for Friday the 13th: The Game, based off the iconic horror franchise.
Client
Gun Interactive
Services
Branding, Packaging, Advertising
Year
2017 – 2018
Gun asked me to design the packaging for all 14 regions that Friday the 13th appeared in. As a kid who used to be mesmerized by the wall of video games at a big box store, this was so fun and the kind of challenge I’d do 10 times over.
I was also asked to design the outer sleeve for the steelbook variant of the game. The concept I came up with was to mimic the VHS covers of the height of 80s horror; complete with details from the “barcode” being the original Friday the 13th’s release date, pulling stickers from real life VHS scans, and more.
