The project
Create branding, “ads” and UI elements for the video game, ChefSquad.
Client
Vertigo Gaming
Services
Branding, Advertising, Illustration
Year
2020
I was asked to make a ton of 70s-inspired assets, branding and logo for ChefSquad, a video game centered around twitch streamers being the expediter in a restaurant and their audience playing the role of cooks. We looked through a vast amount of 70s food advertising in the process of crafting the silly, fun brand.
Part of this process was creating “ads” for all the menu items in the game, and we were heavily inspired by music festival posters of the era, as well as more traditional advertising in the mid-70s.
