The project
Create the brand look and feel for the video game “Cook Serve Forever,” a spiritual reset for a beloved video game franchise.
Client
Vertigo Gaming
Services
Branding, Advertising, Logo Design, Digital
Year
2021-2022
I developed a great working relationship with the team over at Vertigo through ChefSquad, so I was stoked when they asked me to help design the branding for their next big game, Cook Serve Forever. As a fan of the series before I knew anyone who worked there, this was a really cool opportunity for me. We worked off the game’s retrofuturist world as the inspiration, as well as the roundness/general shape of an infinity to make the S, a symbol derived from the new “Forever” title.
I was also asked to come up with many of the big sub-brands in the game world, a process that was a real blast. Some of those marks are seen here.
Since Vertigo had a team to manage the more day-to-day design, we made an extensive Brand Manual to serve as the go-to guide on the look and feel we strived for. Brand Manuals are pretty rare for games of this size, but all involved feel it was really key to maintaining the style throughout.
