The project
Create an advertising campaign to generate views for The Texas Chain Saw Massacre’s release. As a wrestling fan, I approached my bosses with an idea: horror fans, gamers and wrestling fans have huge crossover between the three worlds. Why not try to work with a cutting-edge wrestling company and get fans who are predisposed to liking us to give us a look?
Client
Gun Interactive
Services
Branding, Advertising, Product Design, Television
Year
2023
This project was an absolute dream come true for me. As a lifelong wrestling and video game nerd, it was a joy to work with AEW on our video game-based match. I designed the championship belt and all accompanying arena graphics myself, and getting to put my “stamp” on a product I enjoy was a true delight. Thank you to everyone at Gun, All Elite Wrestling and Warner Bros. / Discovery that worked with me on this, it was a large undertaking and I’m so grateful we got to do it.
The project was also a rousing success. People in AEW called it their “most successful promotion ever,” we were trending in 3 different ways (“The Texas Chain Saw Massacre”, “Texas Chain Saw Death Match”, “Leatherface”) and gained tens of thousands of followers on social overnight, 2 days away from the game’s release.
